Bye bye, founder sales.
Transform your sales organisation. In just 8 weeks.
You are in good company.
Working with portfolio companies of renowned investors.
Three main reasons why B2B startups fail scaling beyond founder sales.
#1 Hiring the wrong people at the wrong time
Have you ever tried hiring sales and GTM people for early-stage startups? If not, chances are pretty high that you won’t get it right in the first place. At the very end, it’s finding the right people fitting to the current stage of your company.
#2 Making it too complicated
Yes, a sales methodology and a holistic view on the entire customer journey is a must have to have a strong foundation to grow. But don’t make it too complicated. Focus on the most important ingredients and stick to 80:20.
#3 Killing the growth momentum
There is an inconvenient, unnegotiable rule for all venture-backed companies. It’s all about speed. You need to continue to grow very fast - and build processes in parallel.
Leverage a decade of experience, a proven system and me as your accountability partner.
Learn how Charlotte Rothert from doinstruct scaled beyond Founder-Led Sales
— Charlotte Rothert, Co-Founder & CEO, doinstruct 🇩🇪
(raised 7.6M from Creandum)
How we will work together
#1: Proven system
Based on my GTM flywheel methodology, we translate your current sales momentum into a holistic Go-to-Market approach. This alignment of product, marketing, sales, and customer success includes sharpening your ideal customer profile, a focused pipeline generation, and a proven sales methodology (for new and existing customers).
#2: Quick wins
After collaborating with over 100 startups, I've identified consistent opportunities for rapid improvements in go-to-market strategies. Often, your existing customer journey and sales process harbor untapped potential for enhancement. Even minor adjustments can lead to significant improvements in efficiency and outcomes. We focus on optimizing tactics and processes to improve conversion rates and sales cycles.
#3: Continuous Improvement
Growth is not a one-time effort but a continuous process. I provide ongoing support and sparring to refine your strategies, leveraging emerging data and feedback to stay ahead of market trends. This proactive approach ensures that your business remains agile and can adapt to changes swiftly, maintaining a competitive edge in your industry.
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